If you don’t drive a Lexus, you’re not welcome to park in 30 spots at the Edmonton International Airport, Canada.
Stalls in the airport’s parking garage’s second and third levels are painted “Preferred Parking,” along with a logo of the luxury car brand.
Lexus has paid for 30 of the airport’s more than 13,500 stalls through a contract with Pattison Outdoor Advertising that runs until March 2017. There are 2,200 stalls in the parkade. No financial terms of the contract are being released.
The deal with Lexus and Pattison also includes a giant wrap of the terminal tower and a Lexus display vehicle inside the terminal.