Symphony helps companies like Gatorade and Hershey’s manage their web business, is raising $11 million to grow its fulfilment business., helping these brands to speed up last-mile deliveries.
Symphony Commerce, provides the developer tools to create and run these websites, sees themselves as a “commerce-as-a-service” business. They help beverage companies and fashion brands with everything from web design to inventory management.
With order management tools and a network of warehouses, Symphony says its offerings will make it easier for large companies to provide two-day shipping or even same-hour delivery in major metropolitan areas.
Pressure from competition like Amazon and on-demand delivery apps has resulted in higher expectations from customers. So that’s why Symphony will now be making fulfillment capabilities a greater focus and can provide these services as a standalone offering.
Ajay Agarwal, managing director at Bain Capital Ventures, says that he believes Symphony “has built the first full stack cloud commerce solution.” He said that clients “recognize their needs to build a direct-to-consumer presence.”
Others in the space include Magento, BigCommerce, Shopify and Demandware. While there are differences in some of the offerings and each has a separate niche, there are a lot of businesses who are looking to capitalize on the massive online shopping industry
Symphony has previously raised $39 million in funding. -Article published on TechCrunch