Hyundai aims to reach millions of shoppers without spending big budget advertising dollars on the new Hyundai IONIQ electric compact car; have figured a better way to get that kind of reach and get people behind the wheel — by putting the IONIQs out there on a free-floating car-sharing platform. But Hyundai does not have a car-sharing program —
This is where WaiveCar comes in — the world’s first all-electric car-sharing program that runs on advertising dollars and today, Hyundai and WaiveCar announced a partnership that will expose millions of shoppers to the all-new Hyundai IONIQ electric compact car for free — at least for the first 2 hours. They can continue to drive for just $5.99 an hour or return the car at any designated spot for the next user to pick up.
The truth is nothing is free in this world. In exchange for the free ride, you will be sitting in a vehicle that is wrapped in advertising with a roof mounted digital display, which generates the advertising revenue that WaiveCar uses to offset costs. WaiveCar’s digital displays are 4G connected enabling dynamic, geo-targeted advertising tailored to ones driving location and time of day. For example, while sitting in morning traffic on the 405 freeway, the ad could read, “This commute would be a lot more comfortable in a Hyundai IONIQ.”
“WaiveCar presents some great solutions for us,” said Mark Dipko, director of corporate planning and strategy at Hyundai Motor America. “The IONIQ offers emissions-free transportation to on-the-go Angelenos. This partnership allows us to reach potential customers and give them the opportunity to test drive our outstanding IONIQ electric while generating awareness for the IONIQ brand at the same time.”
This is Hyundai’s first large-scale involvement in the free-floating car-sharing platform and is aimed at making it easy for users to get behind the wheel of IONIQ. Customers can simply download WaiveCar’s app for iPhone or Android, find an IONIQ near them, book it and start driving.
WaiveCar plans to add 150 IONIQs which will be deployed throughout Los Angeles in the first half of 2017. WaiveCar is planning to launch in three additional cities by the end of 2017 using 250 more IONIQs.
SOURCE Hyundai Motor America