BMW presents “VISION NEXT 100” in a 360 Interactive Virtual Reality

BMW is using Google Spotlight Stories technology for an innovative way of storytelling, creating a 360° interactive virtual reality brand experience that is broadcasted via YouTube. “Visionary” offers a unique, immersive experience of the BMW VISION NEXT 100 – the concept study developed for BMW’s centenary in 2016 Munich. As the first automotive brand worldwide, BMW is using Google Spotlight Stories
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