Tag Archives: anti-advertising sentiments

Rio Olympics: People Sharing News & Results on Social Media

Out of 81,000 consumer conversations, 46% involved people sharing news and results on Social Media. Commercial time during opening ceremony in Rio was down almost 19% from 2012 London Olympics. Viewership was down 35%. So much for all the complaining about commercial overload during the opening ceremony of the Rio Olympics. Surprise: The number of advertisements was actually down from

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