Tag Archives: bean counters

BMW the Way of the Bean Counters

Former BMW exec Bob Lutz thinks the transformation of the BMW brand may be a negative for fans, but a positive for its bottom line. Dear Bob, Do you think BMW is going the way of the bean counters nowadays with the introduction of the front-wheel-drive 2-series and soon-to-be-released 1-series? BMW has ceased to be a company designing responsive, sporting

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