Tag Archives: brand loyalty

More Than Half New Vehicle Owners Don’t Know Their Original Tire Brand

SHANGHAI: 15 August 2016 — A large proportion of owners know very little about the tires that come equipped on their new vehicle, which significantly impacts satisfaction and loyalty, according to the J.D. Power 2016 China New-Vehicle Tire Satisfaction Index (NV-TSI) Study,SM released today. Tires that come equipped on their new vehicle: More than half of new-vehicle owners (57% for first-time owners

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J.D. Power APEAL Study

Toyota, Mitsubishi and Volvo had the largest improvements among brands with more than one nameplate in J.D. Power’s latest study of new-vehicle appeal, while Porsche paced the industry for the 12th consecutive year. Luxury brands again ruled the upper tier of J.D. Power’s 2016 U.S. Automotive Performance, Execution and Layout Study. BMW, Jaguar, Mercedes-Benz, Land Rover, Lexus and Lincoln followed

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