AUDI, BMW and Daimler’s $3 Billion Bet On HERE’s Mapping Business
When the German luxury automakers BMW, Audi and Daimler acquired HERE from Nokia last year for $3.1 billion, the motivation behind the purchase was largely viewed as having access to the company’s digital mapping resources, which are crucial to self-driving technology. The new owners have larger plans for its proprietary maps and services that extend well beyond the car. And
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