Tag Archives: marketing initiatives

Omnicom & McDonald to build Agency of the Future

McDonald’s spent $820 million on U.S. advertising in 2015, according to Kantar Media, which doesn’t count some forms of digital advertising. McDonald’s Corp. consolidated its creative agency business with Omnicom Group in an effort to form a dedicated agency group and bring its media and creative accounts under the same roof. After a closely watched review, the change ends the

Read more