Tag Archives: Marketing

Tesla Adjusts Chinese Term Autopilot to Zi Dong fu zhu Jia Shi

SHANGHAI—Tesla Motor Inc. has revised the marketing of its Autopilot feature in China, after a Beijing driver who sideswiped a parked car when the system was engaged accused the car maker of overplaying its capabilities. Since the weekend, the company has scaled back its description of Autopilot on its website and in other marketing materials from zi dong jia shi, meaning the

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