Kia Spot Tops Most Engaging Auto Ads
Kia bests Mazda this week in the Most Engaging Auto Ads rankings, powered for WardsAuto by iSpot.tv. Its playful commercial, which has been on the charts for weeks, captured 17.06% of the industry’s digital share of voice and has had 1,677 national airings. Mazda holds down second place, with 12.55% of the share of voice for its ubiquitous CX-9 ad.
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