Tag Archives: official mobility partner

Automakers Catches Olympics Fever

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Followed by billions of sports enthusiasts across the globe both on TV and online the Olympics make for a supreme viewing experience – totally unsurpassed in terms of the variety – there is truly something for everyone. Rights are offered in 43 countries and territories within the region, covering exclusive free-to-air television and radio rights, alongside non-exclusive internet and mobile rights.

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USA Swimming Trains with BMW’s Motion Tracking System

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For the past six years, BMW has been the official mobility partner of the U.S. Olympic Committee. As part of the role, the automaker has created a customized motion tracking system for USA Swimming, treating American swimmers like they’re autonomous cars in chlorine. BMW is using what it calls its new “taillight” solution. That has the company implementing LEDs, just

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