BMW to Reveal how its Dealers have Embraced Online Retailing
BMW retailers have embraced the brand’s new car online retail initiative and have welcomed moves to incorporate used vehicles, the scheme’s project manager Paul Kester will tell delegates when he speaks at AM’s Digital Dealer conference. Taking place at Whittlebury Hall, near Silverstone, Northamptonshire on September 6, the event explores the fast-paced digital environment which is transforming the way customers
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