GM Cadillac’s New Retail Plan Face Resistance from Dealers
Project Pinnacle would create a roughly 8% difference in cost of vehicles between top-tier dealers and those not participating In a letter signed by dealer associations from seven states, Cadillac President Johan de Nysschen was accused of creating a program that they consider “is the most serious attack on their survival they have seen.” Mr. de Nysschen has been in the process of
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