Urban Mobility
Traditional TV ratings for the Rio Olympics fell from four years ago, particularly among young viewers. But NBCUniversal, a unit of Comcast Corp., has maintained those ratings only tell part of the story, since this year’s event also aired on cable networks in primetime and all content was available to stream live. According to NBCU: Nearly 50 million viewers streamed 3.4
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Ola, India’s ride-hailing and ride-sharing Start-up, introduce ‘#DoYourShare‘ campaign, to help cities reduce on-road congestion, unhealthy traffic jams and carbon emissions, by encouraging commuters to opt for shared mobility services like Ola Shuttle and Ola Share. Ola plans to install a unique ‘Billboard’ at prominent junctions in the three cities to display and track carbon emission levels saved in real-time by commuters using ‘Ola Share’ rides in the respective cities. The campaign will encourage citizens to adopt shared mobility and help reduce negative
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Individual car buyers on a Facebook page expressed intention to purchase Nissan Leaf at a discounted price. Individuals combined orders to a Group to purchase cars and other goods, as a way of driving down the price, are common in countries like China. But over the last two years, they’ve emerged in other parts of the world as a way for
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Out of 81,000 consumer conversations, 46% involved people sharing news and results on Social Media. Commercial time during opening ceremony in Rio was down almost 19% from 2012 London Olympics. Viewership was down 35%. So much for all the complaining about commercial overload during the opening ceremony of the Rio Olympics. Surprise: The number of advertisements was actually down from
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Followed by billions of sports enthusiasts across the globe both on TV and online the Olympics make for a supreme viewing experience – totally unsurpassed in terms of the variety – there is truly something for everyone. Rights are offered in 43 countries and territories within the region, covering exclusive free-to-air television and radio rights, alongside non-exclusive internet and mobile rights.
Read moreKia bests Mazda this week in the Most Engaging Auto Ads rankings, powered for WardsAuto by iSpot.tv. Its playful commercial, which has been on the charts for weeks, captured 17.06% of the industry’s digital share of voice and has had 1,677 national airings. Mazda holds down second place, with 12.55% of the share of voice for its ubiquitous CX-9 ad.
Read moreWhen Spanish Twitter user Raul Escolano sent out the Tweet #compraruncocheportwitter (“buy a car on Twitter” in English) in March of this year, Nissan eventually took him up on the challenge. In response to the Tweet, Nissan dealer Antamotor, based in Ferrol in the Corruna region of Spain, used Periscope to give Escolano a virtual tour of the Nissan X-Trail.
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