Tag Archives: swimming team

Swimming Team USA-BMW Continues Biomechanics Technology Partnership

Since 2010, BMW has teamed up with United States Swimming Team to leverage its technological and engineering expertise to improve the performance of elite athletes leading up to the 2012 and 2016 Olympic Games. BMW’s analysis software and “taillight” solution which is built on motion tracking technology allows coaches to measure swimmers movements, strokes and underwater paths; has led to big wins for Team USA in

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Automakers Catches Olympics Fever

Followed by billions of sports enthusiasts across the globe both on TV and online the Olympics make for a supreme viewing experience – totally unsurpassed in terms of the variety – there is truly something for everyone. Rights are offered in 43 countries and territories within the region, covering exclusive free-to-air television and radio rights, alongside non-exclusive internet and mobile rights.

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