Tag Archives: virtual dealers

GM Cadillac’s New Retail Plan Face Resistance from Dealers

Project Pinnacle would create a roughly 8% difference in cost of vehicles between top-tier dealers and those not participating In a letter signed by dealer associations from seven states, Cadillac President Johan de Nysschen was accused of creating a program that they consider “is the most serious attack on their survival they have seen.” Mr. de Nysschen has been in the process of

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CAR Buyers Want Amazon-Like Dealership Experience

Consumers want a seamless car-buying experience to save time and money, and eliminate the stress of haggling to get a good deal. They already use the Internet to research a particular model, understand financing, confirm insurance options and scout dealer locations. However now customers are even more motivated to speed up the transaction process and streamline the entire shopping experience.

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