Tag Archives: vr showroom

GM Cadillac’s New Retail Plan Face Resistance from Dealers

Project Pinnacle would create a roughly 8% difference in cost of vehicles between top-tier dealers and those not participating In a letter signed by dealer associations from seven states, Cadillac President Johan de Nysschen was accused of creating a program that they consider “is the most serious attack on their survival they have seen.” Mr. de Nysschen has been in the process of

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MERCEDES Opens Virtual Reality Showroom in Central Tokyo

Potential car buyers visiting a Tokyo showroom for Mercedes-Benz may be surprised to discover there are no tires to kick and no leather interiors with the familiar “new car” smell: In fact, there isn’t a German luxury car in sight. Mercedes-Benz Japan Co. opened the doors to its virtual reality showroom on July 13 at Daikanyama Tsutaya Books in Shibuya

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