Wowora App Takes On Ride-Hailing Giants in Malaysia’s Second-tier Cities
Price Transparency Ipoh-based taxi hailing app Wowora is looking to compete with ride-hailing giants Uber and Grab in Malaysia’s fringe markets, banking on fixed price rates to attract passengers who may be turned off by the ride-hailing companies’ surge pricing mechanism. According to its website, Wowora follows the taxi rate in each state it operates in and does not seem
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