The founders of Anthill Realtors started ohmyhome transaction platform to disrupt the real estate market with a buyer-centric model which can save sellers of HDB property 2% agency commission.
SINGAPORE (Aug 11): Looking to sell or lease your HDB property the DIY way without commissions to an agent? That has been a realistic option since May through Ohmyhome, a transaction platform founded by a team of sisters behind Anthill Realtors.
Race and Rhonda Wong started Anthill in June 2014 to disrupt the market with a buyer-centric rather than agent-oriented business model. They have taken another step towards disruption with Ohmyhome, which elder sister, Race, describes as a platform that connects HDB home-owners to potential buyers or tenants through a cyber-marketplace without the usual agency or middleman charges.
As that segment of the market resides in largely HDB flats, the Wongs designed Ohmyhome with free basic features as well as transparent flat-fee options for additional services. For example, all property listings are posted without charges and free help is even available over a hotline or through email.
And when parties to a transaction negotiate on a deal, they are free to go the DIY way without someone in the middle. – TheEdgeMarket