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More Than Half New Vehicle Owners Don’t Know Their Original Tire Brand

Tire stack, dark image good for background

SHANGHAI: 15 August 2016 — A large proportion of owners know very little about the tires that come equipped on their new vehicle, which significantly impacts satisfaction and loyalty, according to the J.D. Power 2016 China New-Vehicle Tire Satisfaction Index (NV-TSI) Study,SM released today.

Tires that come equipped on their new vehicle:

More than half of new-vehicle owners (57% for first-time owners and 50% for repeat buyers) don’t know the brand of their original tires.

Only 1% of owners say they know their tire features “very well”.

9% say they know them “somewhat.”

Satisfaction averages 719 among owners who say they know their tires “very well,” compared with 652 among those who say they do “not at all” know their tires.

Among owners who know their tires very well:

44% of them say they “definitely would” recommend the same brand to others and

31% say they “definitely would” repurchase the same brand as replacement tires;

Among owners don’t know their tires at all:

only 15% “definitely would” recommend and;

20% “definitely would” repurchase the same brand.

Other key findings of the study include:

NV-TSI Study Rankings

Goodyear ranks highest in the luxury car segment for a third consecutive year, with a score of 759. Michelin ranks second (736).

Nexen ranks highest in the mass market car segment for a second consecutive year, with a score of 742.

Goodyear ranks highest in the SUV segment for a third consecutive year, with a score of 738. Michelin ranks second (727) and Pirelli third (698).

Maxxis ranks highest in the MPV/ mini van segment for a third consecutive year, with a score of 658. Giti ranks second (640).

The 2016 China New-Vehicle Tire Satisfaction Index Study is based on responses from 16,010 vehicle owners who purchased their vehicle between October 2012 and May 2015 and examines 37 tire brands.  The study was fielded from October 2015 through May 2016 in 57 major cities in China.

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