Nissan Launches Sales Campaign to Boost EV Sales to Women
Motorline Nissan has launched a social media campaign to get 100 women to test drive a Leaf electric vehicle.
The #LadiesLoveLEAF challenge is running at Motorline’s Nissan dealerships in Tunbridge Wells, Maidstone, Dartford and Crawley between now and September 1.
Customers can book a test drive over one day or take a Leaf away on a three to four-day loan.
Abigail Walker, innovation specialist at Motorline Nissan in Maidstone, said: “Something like this has never been done before and we’re already starting to see the impact of the #LadiesLoveLEAF challenge.
“We’ve had some really positive feedback with customers enjoying the latest in technology and saying how easy and fun it is to drive.”