Motion Digest Network

Shopping Malls using Pokemon Go to draw crowd by releasing hundreds of lures at Pokestops, trainers earn vouchers redeemed at Capitaland participating outlets.

SINGAPORE (Aug 10): Pokemon Go fever has hit Singapore. And retail malls here are racing to cash ‘em all – before the fad disappears in a puff of smoke like a Pokemon running away.

CapitaLand’s ION Orchard drew first blood on Aug 6, within hours of the mobile game launch in Singapore on Saturday.

The shopping mall said it would release “hundreds of lures” at Pokestops from Aug 6 to 21, as well as give away rewards and vourchers to Pokemon trainers who take a screenshot of Pokemon captures at the mall and uploaded the photo to Instagram with the hashtag #IONgraphy and #PokemonSTAR snap-and-reward Instagram activityfor members of its CAPITASTAR rewards programme.

Meanwhile, City Developments Limited on Singapore’s National Day on Tuesday released lures at six Pokestops around its City Square Mall property from 1pm to 3.30pm.

In Malaysia, CapitaLand  operates by the name of Capitaland Malaysia Mall Trust (“CMMT”), invests in income-producing urban centres. Its assets comprises five shopping malls and a complementary office block which are strategically located in five urban centres across Malaysia. The five assets are Gurney Plaza in Penang; three in Klang Valley – a majority interest in Sungei Wang Plaza in Kuala Lumpur, Tropicana City Mall and Tropicana City Office Tower in Petaling Jaya; and The Mines; and East Coast Mall in Kuantan. The portfolio has a total net lettable area of over 3.1 million square feet and is valued at about RM4.1 billion.

Full article at TheEdgeMarkets