Ola, India’s ride-hailing and ride-sharing Start-up, introduce ‘#DoYourShare‘ campaign, to help cities reduce on-road congestion, unhealthy traffic jams and carbon emissions, by encouraging commuters to opt for shared mobility services like Ola Shuttle and Ola Share.
Ola plans to install a unique ‘Billboard’ at prominent junctions in the three cities to display and track carbon emission levels saved in real-time by commuters using ‘Ola Share’ rides in the respective cities. The campaign will encourage citizens to adopt shared mobility and help reduce negative impact on the environment, by helping to reduce carbon emissions in the city. The initiative goes live from the first week of August, across three Indian cities: Mumbai, Delhi and Bangalore.
The ‘Billboard’ and live digital counters on social media will track the carbon emission levels real-time and act as a reference point for commuters to ‘do their share’towards building a green, sustainable and congestion-free city.
This initiative by Ola is powered by The World Resource Institute (WRI), a global research organization working towards a creating low carbon economy. Together with WRI’s expertise and the support of millions of users, Ola aims at reducing carbon emission by 1200 tonnes – 400 tonnes respectively in each city – Bangalore, Delhi and Mumbai, contributing to 1200 tonnes of emissions reduced nationally in the fortnight.
Ola (formerly Olacabs), is India’smost popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform. Using the Ola mobile app, users across 102 cities can book from over 450,000 cabs and 120,000 auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively.