Hyundai & Google Collaboration Signals Start of Self-Driving Car Project?
Hyundai Motor Co. is in discussions with Google about further partnerships as South Korea’s largest carmaker seeks external expertise to remain competitive.
Hyundai has been among the most aggressive automakers adopting Apple Inc.’s CarPlay and Alphabet Inc.’s Android Auto, which integrate iPhone and Android handsets with car dashboards.
Any potential collaboration between the two companies may be aided by John Krafcik, the former Hyundai U.S. chief who joined Google in 2015 to lead its self-driving car project. No further details or confirmation was given if the automaker is considering developing autonomous cars with Google.
Hyundai is now seeking to transform its go-it-alone strategy and become more open to tie-ups with tech upstarts and Silicon Valley giants to stay relevant in the coming era of connected cars and autonomous driving.
Click here to read about how Hyundai is remaking its fortress mentality.