Daimler Top Electric Development Exec Joins Bosch
FRANKFURT, Aug 17 (Reuters) – Daimler’s top electric motors development executive, Harald Kroeger, is joining auto supplier Robert Bosch, two people familiar with the matter told Reuters, as a battle to hire leading talents in the sector heats up.
German carmakers are investing heavily in electric cars, a segment once neglected by the industry as customers shunned their limited operating range and high cost.
Daimler and Bosch declined to comment on Kroeger’s move.
The departure of the Stanford-educated executive, Daimler’s head of Development for Electrics, Electronics, and E-Drive, comes as Daimler’s luxury brand Mercedes-Benz prepares to launch a range of electric models.
The development of Mercedes-Benz electric passenger cars remains in the hands of Juergen Schenk, the engineer who has overseen development of vehicles including the electric Mercedes-Benz B-Class. Kroeger was Schenk’s boss.
Daimler remains on track to unveil a new electric car at the Paris motor show next month, a company spokesman said. In July, the German carmaker said it had accelerated development of premium electric cars, a segment currently dominated by United States-based rival Tesla.