Car Auction Bidding Goes Online & Real-Time

Impact Auto Actions Ltd., a subsidiary of Insurance Auto Auctions (IAA), has launched a new website ( The new site also offers Impact’s buying customers access to two new tools: My Auction Center, a personalized dashboard designed to streamline the process of sourcing and purchasing salvage vehicles, and Impact AuctionNowTM, an online bidding platform that helps buyers optimize their time online which seamlessly integrates with My Auction Centre ensuring all account activity is accessible at the click of a button.

The site offers a simplified registration process for new buying customers which eliminates the need to complete extensive paperwork with a fast, simple and secure online registration to access Impact’s auctions.

Registered buying customers can also now access My Auction Center and Impact AuctionNow.

My Auction Center is a comprehensive dashboard which facilitates buying and account management activities by enabling customers to bid in real time, receive vehicle pick-up notifications and view upcoming auctions and announcements on a single page. Impact AuctionNow brings domestic and international buyers side-by-side with live bidders at Impact’s auctions.

In addition, AuctionNow allows customers to gain faster and easier access to Impact’s vehicle inventory, streamlining the buying process and providing a better customer experience. Buyers can now view and bid on multiple auction lanes or sales from one screen, track active bids across all auctions sites, pre-bid on a vehicle the moment it is posted until its auction date, and monitor upcoming buying opportunities via an automated Watch List.

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