PSA Group launches Shared Mobility sub-brand

Peugeot Citroen PSA Group has launched a new brand Free2Move to focus specifically on sustainable, smart, safe and shared mobility solutions

The PSA Group has today launched its new Free2Move sub-brand designed to offer fresh mobility solutions for today’s ever-changing society.

PSA Chairman of the Managing Board Carlos Tavares announced the launch of Free2Move on the eve of this year’s Paris Motor Show, outlining Peugeot Citroen’s plans for the next decade.

Free2Move unites all of the PSA Group’s new mobility solutions, with the aim of satisfying the full spectrum of consumers’ transport needs. This includes car sharing, leasing, fleet management and smarter, connected cars.

The new Free2Move brand utilises the services and expertise of around 15 partners, start-ups and developers – allowing PSA to continue its Push to Pass business plan revealed earlier this year. It will include 26 new cars, including seven plug-in models and four EVs by 2021.

New agreements in the Free2Move plan include a stake in Communauto – a car sharing pioneer from North America that allows registered members to pick up a car and drop it off in different locations. Drivers are charged by the minute, but get discounts for longer rentals of hours, days or even months.

PSA’s acquisition of Communatuo follows news of the brand agreeing to buy part of Koolicar and TravelCar, as well as forming a partnership with IBM as part of the Smarter Cities project.

Peugeot Citroen also announced a collaboration with the Bollore group, which will use Citroen C-Zero electric cars to complete its current car-share offering in Lyon and Bordeaux, France. There was no mention of expansion to other European or UK-based markets. Article published on AutoExpress

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