NEW YORK, Sept. 26, 2016 /PRNewswire/ — Singapore Tourism Board (STB) announces partnerships with innovative U.S. brands Lyft, the fastest-growing on-demand transportation service in the U.S.; and Pandora, the go-to music source for fans and artists to drive awareness for Singapore, a destination full of inspiring ideas and cultural experiences. In an effort to push the limits on destination marketing, Singapore Tourism Board is paving a new path to engage with like-minded consumer audiences with a passion for discovery and creative thinking to explore the endless travel experiences in Singapore. Partnering with these prominent Bay Area-based companies is aimed at supporting Singapore Airlines’ launch of non-stop flights between San Francisco (SFO) and Singapore (SIN) on October 23 to jumpstart travel from the West Coast.
A Lyft Surprise
On September 23 and 24, Lyft and Singapore Tourism Board surprised unsuspecting riders in San Francisco in cars distinctly wrapped with “YourSingapore” branding, the official tourism brand of Singapore. Through an immersive in-car experience, passengers were quizzed on Singapore, and 10 lucky riders were awarded a five-night, all-expense paid trip to this destination in Southeast Asia. This October, winners will immerse themselves in innovative and cultural experiences in Singapore. A video documenting their discovery of Singapore will be released on www.lyft.firststopsingapore.com, leading up to the debut of Singapore Airlines’ new non-stop flight from SFO-SIN.
Cultural Immersion through Pandora
Music captures the essence of a destination’s culture. This partnership with Pandora offers listeners a platform to explore the diversity of Singaporean contemporary music featuring the country’s top artists including pop band The Sam Willows, rapper THELIONCITYBOY and multi-genre singer-songwriter Charlie Lim. This is the first time a dedicated Singapore station will be available to listeners with a playlist consisting 80 tracks from at least 12 Singaporean artists, curated in collaboration with Singapore music advocacy group, The Music Society, Singapore (SGMUSO). The station will be available for download and play from November 2016 and accessible in perpetuity for curious listeners and avid fans. More exciting details will be revealed this November on Pandora to engage listeners with the destination.