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Daimler Going Silicon Valley with New Aims

Mercedes-Benz und smart auf dem Autosalon Paris 2016. Weltpremiere des neuen Mercedes-Benz Showcars Generation EQ. Ola Källenius, Dr. Anette Winkler, Dr. Thomas Weber, Dr. Dieter Zetsche. ; Mercedes-Benz and smart at the Paris Auto Show 2016. World premiere of the new Showcar Generation EQ. Ola Källenius, Dr. Anette Winkler, Dr. Thomas Weber, Dr. Dieter Zetsche.;

The Bloomberg reporter commented on Zetsche’s newfound Silicon Valley ‘tech-look’ — complete with jeans and sneakers.

The “interesting” new comments mentioned above were made by Zetsche in an interview with Bloomberg. EV Annex provides more: 

Zetsch  commented that, ‘We are seeing the digital world taking possession of the automotive world.’ Asked if Tesla is the key competitor in the luxury space, Zetsche responds, ‘At this point in time, obviously yes.’ He admits that based on targets five years ago, Mercedes is ‘tracking behind’ — therefore they’ve readjusted their target to be the leader in electric vehicles by 2025. He also refers to new adversaries in the autonomous driving space as ‘non-automotive competitors’ — likely a reference to the Silicon Valley companies now taking center stage as it relates to self-driving cars.” – CleanTechnica

Watch the interview and Zetsche’s comment on Daimler’s direction for the next decade:

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