Jay Leno Launches Automotive Care Brand
Renowned Car Guy and TV Show Host Partners with AP51 on Product Line He Uses on His Own Cars
BURBANK, Calif.–(BUSINESS WIRE)–Legendary comedian, world-renowned car guy and former host of the Tonight Show, Jay Leno is expanding today into the world of automotive care in a significant way with the launch of his brand, Jay Leno’s Garage – Advanced Vehicle Care. Inspired by the iconic style, standards, and identity of Leno and his ever-expanding collection of automobiles and motorcycles, the brand will include products that are used on his cars and have helped him win multiple Concours-Level car show awards.
For the past eight years, Leno and his detailing team have worked hand-in-hand with product engineers and chemists to develop easy-to-use formulations that offer world-class shine and protection.
There’s a certain bond that is developed between driver and vehicle when you focus on cleaning, protection and preservation, Leno noted. “When you fix something with your hands, it gives you a sense of accomplishment. A sense of self-worth. Then, when you actually get to drive and enjoy the fruits of your labor, the work becomes worth it.”
Partnering with AP51 LLC, Leno’s formulas will be available for purchase starting Nov. 25, 2016 through www.lenosgarage.com. The entire offering of vehicle care products will eventually grow to include waxes, soaps, cleaners, protectants, dressings and accessories, but will launch on Black Friday with a seven-piece vehicle care kit that includes a wash, cream wax, quick detailer, tire and trim dressing, wax and dressing applicator pads, along with an extra-plush microfiber towel. The kit retails for $59.99.
“Being excited is an understatement,” said Jeremy Porrazzo of AP51. “We’ve poured our blood, sweat and tears into formulating products that meet Jay’s standards. It was a tough bar to reach. Most car-guys would only dream of showing their beloved baby at a show like Pebble Beach’s Concours d’Elegance, but Jay has upwards of five cars in his collection that have not only shown, but won at that event…”
About Jay Leno
Acclaimed TV late night show host, admired stand-up comedian, best-selling children’s book author, much-in-demand corporate speaker, lovable TV and movie voice-over artist, pioneering car builder and mechanic, and philanthropist…it’s no wonder that Jay Leno is widely characterized as “the hardest working man in show business.” And all this hard work certainly paid off handsomely: Jay Leno’s late night television ratings domination included two decades as the host of the #1-rated “The Tonight Show with Jay Leno” – he never lost a year in which he served as host.
About Big Dog Productions, Inc.
Big Dog Productions, with Jay Leno, Executive Producer and CEO, is a well-established entertainment enterprise, producing the “Tonight Show with Jay Leno” for 22 years, producing and managing Jay Leno’s comedy stand-up appearances as well as voice overs, films and television appearances. Kitten Kaboodle owns the “Jay Leno’s Garage” series.
About “Jay Leno’s Garage”
Hosted by legendary comedian and “Tonight Show” host Jay Leno, and produced in conjunction with Original Productions and Big Dog Productions/Kitten Kaboodle, “Jay Leno’s Garage” is now in its second season on CNBC airing Wednesdays at 10 pm ET/PT. Season one of “Jay Leno’s Garage” was the most watched freshman season in CNBC history. Jay Leno explores our obsession with all things automotive. From classic cars to supercars and everything in-between, Jay is hitting the road to discover the most exciting, weird and wonderful vehicles ever made and meet the passionate people behind their wheels. Each one-hour themed episode features a mix of stunts, challenges, reviews, and celebrity interviews that showcases the colorful history of the automobile. Whether he’s exploring the story of an iconic brand, road-testing the newest super car, or investigating the latest automotive innovations, there is no wheel Jay won’t get behind to tell the story of our love affair with the car. The show is an outgrowth of jaylenosgarage.com, which Jay produces and which has an international following on the Web and which has garnered several Emmy Awards and nominations for Outstanding Special Class–Short-Format Nonfiction Programs.
About AP51 LLC
AP51 LLC is a detailing supply and chemical development company based in Southern California that focuses on formulating high-end vehicle care products.