RideCell Expands Riding on Global New Mobility Services Demand

RideCell,™ Inc., leading software platform provider for ride-sharing and car-sharing services, is expanding into Europe and Asia-Pacific with the opening of its European headquarters RideCell EMEA GmbH in Munich Germany, and the hiring of key executives to focus on these markets. Corporate headcount is expected to reach 100 employees over the next few months, providing RideCell the people infrastructure and expertise to meet the growing interest of new mobility services in the global market.

This momentum bolsters RideCell’s success in the U.S. where its flagship customer ReachNow car-sharing services, BMW’s groundbreaking new mobility business, has acquired 40,000 customers in its first nine months. Today RideCell has numerous global customers, including automotive OEMs and corporate and university campuses.

Founded in 2009, RideCell is on a mission to change the way people move from point A to point B. RideCell’s intelligent software platform runs new mobility services, such as car-sharing, ride-sharing, and other innovative transportation offerings. End-to-end integration and automation accelerate time to market, enabling RideCell customers to launch mobility services quickly, operate efficiently, and scale revenues as business grows.

RideCell’s proprietary “autonomous fleet operations”™ technology, automates business operations end-to-end from the consumer apps to the day to day fleet management, demand and supply analytics, marketing, CRM, and payments. The end-to-end automation translates into operational efficiencies to service more riders while delivering a superior customer experience.


In Europe, RideCell appointed Armin Fendrich, as the general manager of the EMEA (EuropeMiddle East, and Africa) region and an experienced team of sales managers and solutions engineers. Armin leads the growth of autonomous and new mobility services in EMEA. Armin has a strong base of experience in growing business for global automotive, navigation software, and service companies, including Panasonic/Aupeo, Nokia, NNG, and deCarta.

“As RideCell focuses on automotive partnerships, I’m excited about the business we’re building in the EMEA region,” said Armin. “We have some interesting proofs of concept in the works right now. In the coming weeks, we’ll be announcing the launch of a new mobility service with a major European enterprise.”

Building RideCell’s business in JapanChina, and AustraliaPaul Drysch serves as vice president of business development and general manager of the Asia-Pacific region. With more than 20 years of sales leadership experience in the connected vehicle and IoT markets, Paul leads a team that includes Takeshi Mitsutani, an industry veteran with expertise in structuring business relationships between U.S. and Japanese technology companies. RideCell also has a team focused on opening the China market.

RideCell is in the process of completing multiple agreements with automotive OEMs and new mobility providers in Europe and APAC, in addition to expanding the customer base in the U.S.

“As global attitudes toward transportation change, increasing demand for ridesharing and carsharing services, RideCell has responded by building leadership, staff, and partnerships in key locations where consumers and automotive OEMs need them the most,” said Aarjav Trivedi, founder and CEO of RideCell.  “A larger international footprint, a strong executive team, and sustained growth in consumer demand will enable RideCell to continue to help customers define innovative offerings and grow their mobility services businesses.”


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