Tech Startup Tapping into Ride-sharing Advertising Space
Ride-sharing tech firm promises a nationwide play for the right investor
A group of San Diego tech entrepreneurs believe with the right partner, their platform will be able to quickly monetise the ride-sharing advertising space.
The Back Seat Advertisement
With proven technology, and beta program complete, RIDEPLAY tv is now servicing advertisers and paying ride-sharing drivers by the mile. The fully functional platform is equipped with proprietary technology that streams entertaining content and advertisements on tablets within the back seats of ride-sharing cars like Uber & Lyft.
After 2.5 years of bootstrapped development, RIDEPLAY tv is now broadcasting its own content network along with placed advertisements. The reaction from passengers and drivers has been extremely positive. After polling drivers, RIDEPLAY tv has seen driver ratings go up, passengers tickled by the content, and a change in consumer behavior. Drivers say 25% of the time passengers reroute to a destination advertised on the tablet. Accelerating beyond the friends and family investment, RIDEPLAY tv is seeking a partner that will help increase distribution to serve a long waiting list of regional and national clients.
“We’re young and flexible. We’re focused on finding the best active partner to come on board and help us take our platform to the next level,” says RIDEPLAY tv CEO, Greg Maestro.
More Revenue for Drivers
The app is available in IOS and Android platforms and has ride-sharing drivers kicking down the door to join a growing waiting list for the opportunity to earn a 20% increase in annual income.
According to projections, the US ride-sharing advertising market is over $2 billion in untapped annual advertising revenue. RIDEPLAY tv believes it can capture a large part of this market with the right partner / investor.
SOURCE RIDEPLAY tv