NBC Presents Interesting Facts About Rio Olympics Viewership
Traditional TV ratings for the Rio Olympics fell from four years ago, particularly among young viewers. But NBCUniversal, a unit of Comcast Corp., has maintained those ratings only tell part of the story, since this year’s event also aired on cable networks in primetime and all content was available to stream live. According to NBCU: Nearly 50 million viewers streamed 3.4
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