Tag Archives: build awareness

More Than Half New Vehicle Owners Don’t Know Their Original Tire Brand

SHANGHAI: 15 August 2016 — A large proportion of owners know very little about the tires that come equipped on their new vehicle, which significantly impacts satisfaction and loyalty, according to the J.D. Power 2016 China New-Vehicle Tire Satisfaction Index (NV-TSI) Study,SM released today. Tires that come equipped on their new vehicle: More than half of new-vehicle owners (57% for first-time owners

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